It goes without doubt that a lot of people associate the word “luxury” with price. We would like to elaborate and ask the question: “isn’t luxury simply a sentiment embodied within an item, regardless of price?” In this article, we dive deeper into the details and the powerful elements of integration that make a high-end property earn its status.
What is Luxury?
According to Cambridge Dictionary and Collin’s, the term “luxury”, regardless if used as a noun or an adjective, ultimately conveys the same sentiment: “great comfort thanks to expensive surroundings that are not necessarily a necessity”. However, we argue that ‘luxury’ creates its own niche—appealing to those who view it as a lifestyle. For them, luxury is an essential, non-negotiable component of everyday life.”
Exclusivity
The concept of luxury homes are only made possible thanks to how exclusive a community is. In Dubai, for instance, certain locations, like the renowned Palm Jumeirah, which is home to the billionaire row, Emirates Hills and Al Barari are all high-end home communities. How do these locations stand out? Simple, they were poised from the beginning to become a symbol!
Villa on Palm Jumeirah, photo credits to Robb Report
The Palm Jumeirah started as a mega project back in the early 2000s that soon became home to the most high-end resorts, hotels and residences. Emirates Hills is a gated community dedicated to be the “Beverly Hills” of Dubai. Designed with that inspiration in mind, it’s created to symbolize the exclusivity of tranquil living amidst the greenery and golf courses.
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Exclusivity, in our view, extends far beyond price. While the prime locations mentioned earlier come with a higher price tag that adds to their luxury appeal, another crucial factor is the number of units available. This is where certain developers truly distinguish themselves. In the realm of niche markets, each developer targets a specific segment. Take Ellington Properties, for example, known for maintaining exceptional quality across their projects. They have developments in diverse areas of Dubai, from Downtown and Palm Jumeirah to Silicon Oasis and JVC. These locations vary significantly in terms of price and amenities, yet the true luxury of an “Ellington” property lies in its scarcity. Regardless of the area, the allure of owning an Ellington home is rooted in its limited availability.
Exclusivity Meets Thoughtful Design
Behind the exclusivity of the location lies the theme, designs, materials and equipment needed to achieve one’s personal sanctuary. Everything starts with a simple theme, and in order to explore that more, we will give the example of Eywa in Business Bay, Dubai. Eywa is not just a residential building, but rather an exclusive boutique of 48 residences. Eywa stands for “Energy, Youthfulness, Well-Being and Ancient Knowledge”, the theme of this development is engraved within its name.
The architectural façade of this boutique resembles a Banyan Tree, a significant symbol deeply rooted in cultural and spiritual philosophies; its long lifespan and ability to grow new roots from its branches gives it a sense of eternal life. The banyan tree also symbolizes protection and unity, with its expansive canopy offering shelter and its widespread root system representing interconnectedness and the interdependence of all life. Those aspects are well thought of when it comes to the design of this curated building.
Focus on well-being and sustainability is also well-intertwined, with amenities like crystal gardens, ‘living’ drinking water, and crystallized water pools with cascading waterfalls on every terrace. Each residence is a bright, spacious retreat, with floor-to-ceiling windows showcasing stunning city views. Blending modern design with natural elements, each unit includes greenery, a private pool, a waterfall, and distinctive stone slabs, creating a strong connection to nature.
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Privacy
Let’s be honest, is it truly luxurious if not private? These properties go beyond just being spacious or well-appointed; they are designed to offer residents a sanctuary from the outside world. Whether through gated entrances, private driveways, or expansive plots of land, luxury homes prioritize seclusion, ensuring that homeowners can enjoy their space without disturbance.
Let’s take the renowned Sky Mansions at Bugatti Residences as an example. The partnership between the developer, Binghatti, and Bugatti has elevated the concept of high-end living, in both privacy and exclusivity. Bugatti cars are exclusive, with only 75 cars produced annually, making it a niche brand of its own. Bugatti Residences, therefore, symbolizes what a private home is, with access to a private pool, as well as a private elevator where one could easily park their bugatti in a dedicated space in their living room.
The Outlook
Luxury is more than just a price tag—it’s a lifestyle centered around exclusivity, privacy, and exceptional quality. As we’ve seen with locations like Palm Jumeirah and Emirates Hills, and developments from brands like Ellington Properties, the true essence of luxury lies in scarcity and bespoke design. A luxury home isn’t just a space; it’s a rare sanctuary that offers comfort, seclusion, and an elevated way of living that few can access.
